“Can I bid on my competitors brand name?” is one of most common questions we get asked here at Digital Gearbox. There is a deal of controversy surrounding this topic in the world of PPC; indeed, most of it stems from a lot of less seasoned advertisers being under the impression that this form of advertising is illegal. Sneaky it may be, but illegal? Most certainly not. In fact however, it’s a form of advertising that will help new customers discover you when they were initially intending to purchase or enquire elsewhere. [Read more…] about Can I Bid On My Competitors Brand Keywords?
For many, when asked about Google Adwords they will refer to it as an online advertising channel which can be used to list ads for a business on a search engine results page by bidding on selected keywords. Whilst this is a not in inaccurate description of it, it does grossly underplay the full capabilities that the platform offers businesses & reflects a wide-spanning knowledge gap.
This blog showcases 2 key Google Adwords features that we often find businesses aren’t utilising or perhaps aren’t even aware of; real hidden gems for customer acquisition that can unleash the full potential of the platform and help to bring in more conversions much more efficiently. [Read more…] about Hidden Adwords Gems For Customer Acquisition
Part 1 of this blog series explored the effective marketing tactics that businesses can start utilising within LinkedIn to market their business more effectively for free. This part explores the paid advertising tactics that the platform currently has to offer, and why you might want to consider putting at least some of your marketing budget into these channels.
Whilst free marketing might always be the more desirable option to anyone in charge of a marketing budget, the problem with organic tactics is that they’re much harder to scale, and the reach is somewhat limited. You may have some wonderful content that you are posting, but unless you have lots of connections on the platform engaging with it, it’s not going to be seen beyond your existing network. In addition, you can’t specifically select who will see those posts from your connections. So if you have different personas and segments that your content is designed for, you cannot choose to only put that content out to them.
LinkedIn has come a long way over the past few years. Having launched in 2003, they’ve turned the platform from a simple social channel that was designed to allow people to connect with past and present colleagues, into somewhat of a juggernaut of a platform. Today, LinkedIn has over 414 million members who now actively use it on a daily basis to connect with a much larger network of professionals beyond just their colleagues. The platform is now also used as a source of industry news and advice, a place to obtain credible recommendations and as a tool for shaping their ongoing career development.
Where the value of the platform has recently been quantified with Microsoft happily paying for a hefty $26.2 billion last year for the acquisition of the network, many businesses are still unaware of the potential value that LinkedIn could be bringing to their own business by simply utilising some of the platform’s many marketing opportunities.
This two part blog showcases some of the ways LinkedIn can be used to market your business and shares some of our agency best practice tips for doing this successfully.
This week we are starting with the opportunities that don’t require any monetary investment – the organic marketing tactics.
Would you like the long answer or the short answer?
The short answer is, a very cost effective, targeted form of advertising.
Yes, PPC agency I guess we would say that, but here’s why.
Have you ever taken out advertising in a magazine. newspaper, bus stop, billboard?
I’d imagine the answer to at least one of these is yes.
You pay for the advert, you perfect your artwork, the advert goes live… and NOTHING. There’s no uplift in calls, there’s no increased web traffic there is nothing you can directly attribute to your advertising. Even if you were lucky enough to see a spike in one of these, you can’t directly attribute it to your advertising. You’ve paid for something and have no idea of the return on investment.
Pay Per Click, sometimes referred to as PPC or CPC, is a unique model of online advertising. It’s unique because you don’t have to pay anything for your advert until somebody reacts to it, by clicking on it i.e.: you pay when they click. Your adverts can be carefully targeted using keywords, demographics, geographical data, look-a-like audiences – depending on the platform. This means that even if your audience don’t all interact with your ads your target market are seeing your message and it has cost you nothing! Plus because it is all online it is easy to test different ads and tweak ads with almost immediate effect.
The Marketing Rule of Seven says that a prospective customer has to see your marketing message on average 7 times before they’ll consider buying from you so imagine what PPC advertising could add to your marketing mix. You can place your message in front of your target market across numerous platforms including Google, Facebook, LinkedIn, Instagram, Twitter and Bing without necessarily having to pay for it.
Would you like to know more? Give us a bell on 01865 980 630, or drop us an e-mail, firstname.lastname@example.org we’ll be happy to chat about your business, your goals and how PPC can help you achieve them.