It’s that time of year where many of us start to make some key decisions about what we want to achieve this year – whether it’s in the form of resolutions, goals or mission statements; the start of a new year triggers something within us to consider what we want to do better than the previous year, and to define how we’re going to do it. In the world of marketing however, goal setting should be considered throughout the year, in particular when deciding to embark on a brand new marketing channel or campaign. Unfortunately, we see too many businesses running adverts for their business without any goals for that activity in place; which they are running simply because they know they need to advertise their business and “have always done that”, or because someone came along at the right time and offered them a quick or cheap solution to doing it. However without defining what you want to achieve from the activity, and setting some measurable goals around it, it is difficult to determine whether it is the right move for your business, and to make ongoing improvements. This article will specifically explain how to set and measure Google Adwords goals, and the importance of doing so. [Read more…] about How To Set & Measure Your Google Adwords Goals
“Can I bid on my competitors brand name?” is one of most common questions we get asked here at Digital Gearbox. There is a deal of controversy surrounding this topic in the world of PPC; indeed, most of it stems from a lot of less seasoned advertisers being under the impression that this form of advertising is illegal. Sneaky it may be, but illegal? Most certainly not. In fact however, it’s a form of advertising that will help new customers discover you when they were initially intending to purchase or enquire elsewhere. [Read more…] about Can I Bid On My Competitors Brand Keywords?
For many, when asked about Google Adwords they will refer to it as an online advertising channel which can be used to list ads for a business on a search engine results page by bidding on selected keywords. Whilst this is a not in inaccurate description of it, it does grossly underplay the full capabilities that the platform offers businesses & reflects a wide-spanning knowledge gap.
This blog showcases 2 key Google Adwords features that we often find businesses aren’t utilising or perhaps aren’t even aware of; real hidden gems for customer acquisition that can unleash the full potential of the platform and help to bring in more conversions much more efficiently. [Read more…] about Hidden Adwords Gems For Customer Acquisition
Part 1 of this blog series explored the effective marketing tactics that businesses can start utilising within LinkedIn to market their business more effectively for free. This part explores the paid advertising tactics that the platform currently has to offer, and why you might want to consider putting at least some of your marketing budget into these channels.
Whilst free marketing might always be the more desirable option to anyone in charge of a marketing budget, the problem with organic tactics is that they’re much harder to scale, and the reach is somewhat limited. You may have some wonderful content that you are posting, but unless you have lots of connections on the platform engaging with it, it’s not going to be seen beyond your existing network. In addition, you can’t specifically select who will see those posts from your connections. So if you have different personas and segments that your content is designed for, you cannot choose to only put that content out to them.
LinkedIn has come a long way over the past few years. Having launched in 2003, they’ve turned the platform from a simple social channel that was designed to allow people to connect with past and present colleagues, into somewhat of a juggernaut of a platform. Today, LinkedIn has over 414 million members who now actively use it on a daily basis to connect with a much larger network of professionals beyond just their colleagues. The platform is now also used as a source of industry news and advice, a place to obtain credible recommendations and as a tool for shaping their ongoing career development.
Where the value of the platform has recently been quantified with Microsoft happily paying for a hefty $26.2 billion last year for the acquisition of the network, many businesses are still unaware of the potential value that LinkedIn could be bringing to their own business by simply utilising some of the platform’s many marketing opportunities.
This two part blog showcases some of the ways LinkedIn can be used to market your business and shares some of our agency best practice tips for doing this successfully.
This week we are starting with the opportunities that don’t require any monetary investment – the organic marketing tactics.