I don’t know about you but I have my moments where I’m incredibly nosey. Not about anything in particular, but I love understanding the minutiae of people’s lives; what they do in a typical day, what time they get out of bed, what they eat for lunch. Thanks to the wonder of social media and its ability to give everyone who desires exposure a platform, I can now gain that insight into people’s daily lives without seeming very strange indeed.
I’ve never had the opportunity to turn the tables and have my life looked into, though. Until now. As a team we agree there is a certain air of mystery as to what many Digital Marketing agencies actually get up to on a day to day basis, and as a result decided it would be a good idea to open up the Digital Gearbox windows and doors and invite you in for a sneak peek on a typical day in the office.
Instant messaging has come an awfully long way since the days of MSN and AIM. Today, it’s most people’s go-to method of communicating, both in their personal and professional lives. Facebook’s two platforms, Messenger and WhatsApp, lead the charge with 900 million, and an eye-watering 1 billion active users every month respectively. That’s an awful lot of chatter! [Read more…] about Live Chat: The Must-Have Business Tool In 2017
For many businesses, the conventional wisdom surrounding PPC is that there are text ads and Remarketing that you can use to harness your digital marketing strategy and hit that ever-important return on investment. Where for some businesses, keywords and remarketing – either both or together – can work well, this is not always the case. When a product is particularly visual, for example, text ads will likely not harness the true potential of both Adwords and your product. All hope is not lost, however. There are many slightly lesser-known gems in the worlds of Adwords that can unleash the full potential of your products and bring in conversions much more efficiently. [Read more…] about There’s More To Adwords Than Keywords And Remarketing, You Know…
It’s important to get to know the team and see a human side to the people behind the PPC genius, which is why each month we’ll now be featuring a ‘Digital Gearbox columnist’, where one of us writes a blog on something more personal. This month, it’s Taylor’s take on Q1 planning and how she plans to implement this in her own life.
Industry blogs are currently riddled with both New Year’s resolutions and Q1 planning. We’re no exception, but there’s a lack of personal touch in these blogs which I why I’m combining business with my personal life for this blog and running through my own personal goals for Q1, be that at work or at play.