Aside from the zeitgeist moment that Mobile has had recently, Keywords and Remarketing are usually the talk of the Adwords world. Anyone with an account knows of these two strategies and how they can really help to bring in ROI when used to their full potential. There are, however, a wealth of Adwords strategies that fall by the wayside when the two Adwords giants steal most of the thunder. A slightly lesser known gem is Display advertising. The merits of Display advertising are arguably more wide-reaching, especially when your objectives and goals are a little different. [Read more…] about Display 101: Navigating The Display Network
- Oxfordshire specialist PPC agency selected for Google’s Elevator programme
- One of only 30 agencies chosen for this prestigious programme
- Agency to receive MBA style coaching from the search engine giant
- Will be allocated a personal business coach and assisted in setting ambitious goals for the future
The Bicester-based Pay-Per-Click agency, Digital Gearbox have been selected by Google to take part in their ‘Elevator’ programme, specifically for Google Partner agencies. [Read more…] about Digital Gearbox Selected For Google’s Elevator Programme: Press Release
The marketing world is filled with jargon. There are an incredible amount of words that are used that those outside of the industry have no idea what they mean. This becomes markedly more confusing when a marketer is trying to explain the performance of someone’s account, and the client isn’t too sure what the terms mean, or what the value of the terms are. [Read more…] about Decoding Adwords Metrics: A Beginner’s Guide To All Things Clicks and Conversions
Over at Digital Gearbox HQ we’re absolutely delighted to announce that we’re working with a new client!
The investment company, Oxford Capital are keen to improve their return on investment in Adwords and have chosen us to help them with that. [Read more…] about NEW CLIENT ALERT! Oxford Capital Partners
Part 1 of this blog series explored the effective marketing tactics that businesses can start utilising within LinkedIn to market their business more effectively for free. This part explores the paid advertising tactics that the platform currently has to offer, and why you might want to consider putting at least some of your marketing budget into these channels.
Whilst free marketing might always be the more desirable option to anyone in charge of a marketing budget, the problem with organic tactics is that they’re much harder to scale, and the reach is somewhat limited. You may have some wonderful content that you are posting, but unless you have lots of connections on the platform engaging with it, it’s not going to be seen beyond your existing network. In addition, you can’t specifically select who will see those posts from your connections. So if you have different personas and segments that your content is designed for, you cannot choose to only put that content out to them.