“Can I bid on my competitors brand name?” is one of most common questions we get asked here at Digital Gearbox. There is a deal of controversy surrounding this topic in the world of PPC; indeed, most of it stems from a lot of less seasoned advertisers being under the impression that this form of advertising is illegal. Sneaky it may be, but illegal? Most certainly not. In fact however, it’s a form of advertising that will help new customers discover you when they were initially intending to purchase or enquire elsewhere. [Read more…] about Can I Bid On My Competitors Brand Keywords?
Last month I went to the e-Commerce expo to see where the future of the industry was heading. Below are my three key takeaways on what is currently happening in the market. [Read more…] about 3 Key e-Commerce Trends of 2017 – Takeaways from e-Commerce Expo
For many, when asked about Google Adwords they will refer to it as an online advertising channel which can be used to list ads for a business on a search engine results page by bidding on selected keywords. Whilst this is a not in inaccurate description of it, it does grossly underplay the full capabilities that the platform offers businesses & reflects a wide-spanning knowledge gap.
This blog showcases 2 key Google Adwords features that we often find businesses aren’t utilising or perhaps aren’t even aware of; real hidden gems for customer acquisition that can unleash the full potential of the platform and help to bring in more conversions much more efficiently. [Read more…] about Hidden Adwords Gems For Customer Acquisition
Matt has joined us with a background in in-house PPC management for a software company in central London, so he’s already clued up on the tricks of the trade. Right now, he’s sinking his teeth into our operations and best practices. He’s very busy getting to grips with it all but we’re delighted to have him as part of the Digital Gearbox team and even managed to grab him for a quick Q&A. [Read more…] about Meet Our New PPC Account Manager – Matt Lowson!
The eCommerce MasterPlan Virtual Summit is a week-long, free virtual summit filled with hand-picked eCommerce experts. It exists to help eCommerce business owners and marketers identify new growth strategies for 2017 and 2018; without the time or logistical commitment of a physical event. Not only this, but it’s the first of its kind and Digital Gearbox’s very own Becky Hopkin has been invited to speak!
In her presentation, Becky discusses 6 hidden Adwords gems for customer acquisition such as customer targeting, keyword strategizing, shoppping campaigns, and pressing the rewind button on those lost opportunities so you can get old customers back to your site and purchasing your products. We won’t go too much into it right now, though – you’ll have to sign up for the summit to get all the good stuff. [Read more…] about A Week’s Worth Of Free eCommerce Advice?