If I had a penny for every time I’ve seen the ‘#NewYearNewMe’ hashtag on social media since late December, I’d have enough to buy myself a Nando’s with fino sides. New Year’s resolutions and how short lived they are always seems to leave a sour taste in my mouth, though that could be attributed to the cheap prosecco I inevitably drink on New Year’s Eve. Nevertheless I’ve decided that if you can’t beat them, join them. Plus, if this is my first full year in PPC then it seems timely to set out how to approach 2017 now I know my paid search onions, especially when 2016 was such a big year for the industry.
It would be very strange indeed for 365 days to pass and for there to be no developments in the weird and wonderful world of PPC. It is, however, the only year in which I have been involved in all things search terms, keywords and adtext, and I have witnessed a lot of changes since I first walked through the doors of Digital Gearbox.
As we close for Christmas today (I can almost taste the mince pies and mulled wine… going back to my parents’ house for food and festive fun couldn’t come soon enough!) and won’t be back in the office until 2017, it felt like the perfect opportunity to round up the 5 key PPC developments that have certainly made the team’s lives a lot easier and more enjoyable since they were rolled out.
When the world is littered with Kardashians and their many loyal followers, hipster cafes serving all kinds of avocado toast, and cats in pyjamas, Instagram’s success as a social media platform follows as a mere logical extension of users wanting to share and capture a moment of their day.
It comes as no surprise that Instagram works well on an individual basis. But when the platform is largely used to satiate the narcissist within us (don’t lie, we’re all guilty!), can it also be compatible with the needs and wants of a business, particularly that of one in the B2B industry? [Read more…] about Instagram: A Suitable Platform For Businesses?
Depending on your industry, Christmas is very often a time when your PPC spend can go through the roof and, if you’re not careful, your ROI can plummet. Ensuring your PPC accounts are fully optimised can make sure the extra spend = extra sales.
Here are our 5 tips to make sure you get the most out of your spend this Christmas season: [Read more…] about 5 Ways to Avoid Wasting Money on PPC this Christmas
Since August, we’ve concentrated a lot of our efforts into sharing our online advertising know-how with the public. From our event, How to Find and Build Your Audience Using Digital Marketing, to our free training shortly after, imparting our expertise on those who are dying to know digital marketing trade secrets has been a recent trend. We continued this week with a webinar and very special guest in the form of bestselling author and podcast host, Chloë Thomas.