LinkedIn has come a long way over the past few years. Having launched in 2003, they’ve turned the platform from a simple social channel that was designed to allow people to connect with past and present colleagues, into somewhat of a juggernaut of a platform. Today, LinkedIn has over 414 million members who now actively use it on a daily basis to connect with a much larger network of professionals beyond just their colleagues. The platform is now also used as a source of industry news and advice, a place to obtain credible recommendations and as a tool for shaping their ongoing career development.
Where the value of the platform has recently been quantified with Microsoft happily paying for a hefty $26.2 billion last year for the acquisition of the network, many businesses are still unaware of the potential value that LinkedIn could be bringing to their own business by simply utilising some of the platform’s many marketing opportunities.
This two part blog showcases some of the ways LinkedIn can be used to market your business and shares some of our agency best practice tips for doing this successfully.
This week we are starting with the opportunities that don’t require any monetary investment – the organic marketing tactics.