The other way PPC could impact on SEO is purely beneficial; if you run a program such as Adwords you will be gathering fantastic data on keywords as you do so. And this could become extremely useful for your SEO efforts as you can instantly see which keywords work and which don’t.
If you look around at what’s said online about PPC and natural listings, it’s nearly always that it’s definitely worth running PPC alongside SEO projects. It’s seen as brand re-affirmation if a customer see’s your brand multiple times on a SERP occupying as much SERP real estate as possible.
M&S and Flowers Direct were accused of bidding for the words ‘Interflora’ and misspellings such as ‘Intaflora’ and ‘Inter-flora’. So when a user searched for these terms on Google, adverts for M&S and Flowers Direct appeared as sponsored links.
[Read more…] about Google Trademarking – M&S vs Interflora – what does it mean?
- ROI – Whilst impressions, clicks, CTR (click through rate) and costs are all important components that contribute to the ROI, these metrics only show part of the picture. ROI is one of the key metrics to see quickly how your keywords, adgroups and campaigns are performing.
[Read more…] about Top 5 PPC Metrics