- ROI – Whilst impressions, clicks, CTR (click through rate) and costs are all important components that contribute to the ROI, these metrics only show part of the picture. ROI is one of the key metrics to see quickly how your keywords, adgroups and campaigns are performing.
[Read more…] about Top 5 PPC Metrics
Fantastic report out this month from Hitwise shows that searches for voucher codes are up 47.5% year on year. A startling increase and one that leaves any site owner asking themselves a couple of questions:
First – should I be on the voucher code sites?
Second – how should I be on them?
Or do you even have KPIs to use?
Scary recent stats from Quocirca show that if you do have KPIs for your business, and regularly review your performance against them then you are in the minority! [Read more…] about Do you actively use your KPIs?
When it come to online marketing there’s a world of opportunities available but very often there is not a limitless budget. If this is the case it can be difficult to decide where to spend it to best effect.
Which marketing channels will be most beneficial for you will depend on your market, your customers and your objectives.
Before you start to spend money, make sure you are clear about what your objectives are. Do you want to gain exposure for the brand? Achieve a certain ROI? Hit a certain traffic level? Achieve a maximum number of orders?
We see a lot in the press about how brands need to manage their online reputation – keeping an eye on what people are saying about them, reacting to it, and trying to encourage consumers to say it on the brands own website – making it easier to deal with! [Read more…] about Online Reputation Management… taking it personally