Matt has joined us with a background in in-house PPC management for a software company in central London, so he’s already clued up on the tricks of the trade. Right now, he’s sinking his teeth into our operations and best practices. He’s very busy getting to grips with it all but we’re delighted to have him as part of the Digital Gearbox team and even managed to grab him for a quick Q&A. [Read more…] about Meet Our New PPC Account Manager – Matt Lowson!
It’s important to get to know the team and see a human side to the people behind the PPC genius, which is why each month we’ll now be featuring a ‘Digital Gearbox columnist’, where one of us writes a blog on something more personal. This month, it’s Taylor’s take on Q1 planning and how she plans to implement this in her own life.
Industry blogs are currently riddled with both New Year’s resolutions and Q1 planning. We’re no exception, but there’s a lack of personal touch in these blogs which I why I’m combining business with my personal life for this blog and running through my own personal goals for Q1, be that at work or at play.
As we race ahead with the New Year I thought it would be good to spend a bit of time looking back at what we did in 2015, so I have put together a top 3 favourite blogs. Whittling the list down was a lot harder than I thought but here are my 3 favourite blogs from 2015 in no particular order:
I come from a psychology background and the study of psychology is chock full of models and frameworks for looking at things and this blog that looks at Adwords through the AIDA marketing model was a nice throw back to my undergraduate days.
Using Remarketing To Successfully Recover Abandoned Shopping Carts
From the top level marketing models of the AIDA blog to the nitty gritty of abandoned shopping carts. This blog appealed to me as it goes in depth into something that not many eCommerce businesses are taking their time to get the hang of. Many businesses are using email to help recover abandoned shopping carts but don’t realise that Adwords is powerful enough to do it to. This blog is a great place to start if you are concerned about abandoned shopping carts in your business.
A Measure Of Success – Finding The Best Performing Ad
If you have ever heard someone say “A/B split testing” and been confused as to what they mean then this is the blog for you. Split testing is something that we do a lot (and I mean a lot) of at Digital Gearbox and it’s great to have a blog that does such a good job of simply laying out what split testing is and why it’s important.
Hopefully you have enjoyed reading our blogs as much as we have writing them and don’t worry there is lots more good stuff to come this year
Love it or loathe it, Black Friday is here to stay in the UK. But where did this infamous (and frequently dangerous) frantic day of shopping come from? How did Black Friday begin?
[Read more…] about The History of Black Friday
Yesterday Sam, Becky and Hugh attended the Meet and Mingle BBQ networking event hosted by M40 Offices and Oxford Office Furniture.