Last month I was able to head up to Birmingham to visit the UK’s largest multichannel retail event learning about the latest on eCommerce. The internet retailing expo revealed a number of new innovations and strategies that we should all be looking into. My main take away was a case study by Nick Wilsdon, SEO Lead at Vodafone Group. Nick spoke about how to sharpen your SEO strategy to cater for the eCommerce world of 2018.
Last month I went to the e-Commerce expo to see where the future of the industry was heading. Below are my three key takeaways on what is currently happening in the market. [Read more…] about 3 Key e-Commerce Trends of 2017 – Takeaways from e-Commerce Expo
It’s what we’ve all been waiting for – the new Adwords interface has been highly anticipated by everyone in the industry and seeing the previews that had been floating around from industry blogs and Google themselves, we were pretty excited too.
Lo and behold, recently it has begun dropping into a number of our client’s accounts. Of course, there are some huge changes that everyone in the industry will have to get used to; to say the interface is different is quite an understatement! As our experience with it is minimal right now, we can only give our first impressions. But, what better theme for our blog post than our first impressions of an interface that we use every day? [Read more…] about The New Adwords Interface – First Impressions
The marketing world is filled with jargon. There are an incredible amount of words that are used that those outside of the industry have no idea what they mean. This becomes markedly more confusing when a marketer is trying to explain the performance of someone’s account, and the client isn’t too sure what the terms mean, or what the value of the terms are. [Read more…] about Decoding Adwords Metrics: A Beginner’s Guide To All Things Clicks and Conversions
Part 1 of this blog series explored the effective marketing tactics that businesses can start utilising within LinkedIn to market their business more effectively for free. This part explores the paid advertising tactics that the platform currently has to offer, and why you might want to consider putting at least some of your marketing budget into these channels.
Whilst free marketing might always be the more desirable option to anyone in charge of a marketing budget, the problem with organic tactics is that they’re much harder to scale, and the reach is somewhat limited. You may have some wonderful content that you are posting, but unless you have lots of connections on the platform engaging with it, it’s not going to be seen beyond your existing network. In addition, you can’t specifically select who will see those posts from your connections. So if you have different personas and segments that your content is designed for, you cannot choose to only put that content out to them.