For many businesses, the conventional wisdom surrounding PPC is that there are text ads and Remarketing that you can use to harness your digital marketing strategy and hit that ever-important return on investment. Where for some businesses, keywords and remarketing – either both or together – can work well, this is not always the case. When a product is particularly visual, for example, text ads will likely not harness the true potential of both Adwords and your product. All hope is not lost, however. There are many slightly lesser-known gems in the worlds of Adwords that can unleash the full potential of your products and bring in conversions much more efficiently. [Read more…] about There’s More To Adwords Than Keywords And Remarketing, You Know…
Google Shopping Campaigns (GSCs) – Everything you need to know
Keywords are great for getting your products to the top of Google’s search engine – but what if your product is very visual – is a text advert enough? They say a picture is worth a thousand words and with Google Shopping Campaigns you can feature an image of your product right there in the search results. This blog will tell you all you need to know about Google Shopping Campaigns, enjoy! [Read more…] about Google Shopping Campaigns (GSCs) – Everything you need to know
Set Your Marketing Alight With Google Adwords
Did you go to a bonfire night display this week?
Were you full of expectation, soaking up the energy and feeling invigorated by the incredible display of beautiful lights in the sky?
There is nothing better than the anticipation as the display builds towards the grand finale, with each firework outdoing the last!
You’re willing the display to end on a high with something really memorable – and you should feel the same about your marketing results!
[Read more…] about Set Your Marketing Alight With Google Adwords
Using Adwords at Christmas for eCommerce Success Video
Hugh reveals the 5 top reasons why every eCommerce business should use Adwords at Christmas to increase orders.
What are Google Shopping Campaigns? Video
This video shows you what Google Shopping Campaigns are and why you should be using them this holiday season to help you grow sales.
You can read more about the idea of using your Google Shopping Campaigns as a shop window in this blog: Using Google Shopping Campaigns as a shop window