For many businesses, the conventional wisdom surrounding PPC is that there are text ads and Remarketing that you can use to harness your digital marketing strategy and hit that ever-important return on investment. Where for some businesses, keywords and remarketing – either both or together – can work well, this is not always the case. When a product is particularly visual, for example, text ads will likely not harness the true potential of both Adwords and your product. All hope is not lost, however. There are many slightly lesser-known gems in the worlds of Adwords  that can unleash the full potential of your products and bring in conversions much more efficiently. [Read more…] about There’s More To Adwords Than Keywords And Remarketing, You Know…