The marketing world is filled with jargon. There are an incredible amount of words that are used that those outside of the industry have no idea what they mean. This becomes markedly more confusing when a marketer is trying to explain the performance of someone’s account, and the client isn’t too sure what the terms mean, or what the value of the terms are. [Read more…] about Decoding Adwords Metrics: A Beginner’s Guide To All Things Clicks and Conversions
For many businesses, the conventional wisdom surrounding PPC is that there are text ads and Remarketing that you can use to harness your digital marketing strategy and hit that ever-important return on investment. Where for some businesses, keywords and remarketing – either both or together – can work well, this is not always the case. When a product is particularly visual, for example, text ads will likely not harness the true potential of both Adwords and your product. All hope is not lost, however. There are many slightly lesser-known gems in the worlds of Adwords that can unleash the full potential of your products and bring in conversions much more efficiently. [Read more…] about There’s More To Adwords Than Keywords And Remarketing, You Know…
If I had a penny for every time I’ve seen the ‘#NewYearNewMe’ hashtag on social media since late December, I’d have enough to buy myself a Nando’s with fino sides. New Year’s resolutions and how short lived they are always seems to leave a sour taste in my mouth, though that could be attributed to the cheap prosecco I inevitably drink on New Year’s Eve. Nevertheless I’ve decided that if you can’t beat them, join them. Plus, if this is my first full year in PPC then it seems timely to set out how to approach 2017 now I know my paid search onions, especially when 2016 was such a big year for the industry.
Depending on your industry, Christmas is very often a time when your PPC spend can go through the roof and, if you’re not careful, your ROI can plummet. Ensuring your PPC accounts are fully optimised can make sure the extra spend = extra sales.
Here are our 5 tips to make sure you get the most out of your spend this Christmas season: [Read more…] about 5 Ways to Avoid Wasting Money on PPC this Christmas
Next week, we’re incredibly excited to be bringing you a webinar with bestselling author and podcast host, Chloë Thomas.
Alongside our Head of Customer Strategy, Becky, Chloë will be applying the ‘Customer Masterplan’ model from her brand new book, Customer Persuasion: How to Influence Your Customers to Buy More and Why an Ethical Approach Will Always Win to take you through the best way to approach online advertising in order to both acquire new customers and increase repeat purchases, too. [Read more…] about Using Online Advertising To Get More Customers: Webinar With Bestselling Author & Podcast Host, Chloë Thomas