“Can I bid on my competitors brand name?” is one of most common questions we get asked here at Digital Gearbox. There is a deal of controversy surrounding this topic in the world of PPC; indeed, most of it stems from a lot of less seasoned advertisers being under the impression that this form of advertising is illegal. Sneaky it may be, but illegal? Most certainly not. In fact however, it’s a form of advertising that will help new customers discover you when they were initially intending to purchase or enquire elsewhere. [Read more…] about Can I Bid On My Competitors Brand Keywords?
For many, when asked about Google Adwords they will refer to it as an online advertising channel which can be used to list ads for a business on a search engine results page by bidding on selected keywords. Whilst this is a not in inaccurate description of it, it does grossly underplay the full capabilities that the platform offers businesses & reflects a wide-spanning knowledge gap.
This blog showcases 2 key Google Adwords features that we often find businesses aren’t utilising or perhaps aren’t even aware of; real hidden gems for customer acquisition that can unleash the full potential of the platform and help to bring in more conversions much more efficiently. [Read more…] about Hidden Adwords Gems For Customer Acquisition
The eCommerce MasterPlan Virtual Summit is a week-long, free virtual summit filled with hand-picked eCommerce experts. It exists to help eCommerce business owners and marketers identify new growth strategies for 2017 and 2018; without the time or logistical commitment of a physical event. Not only this, but it’s the first of its kind and Digital Gearbox’s very own Becky Hopkin has been invited to speak!
In her presentation, Becky discusses 6 hidden Adwords gems for customer acquisition such as customer targeting, keyword strategizing, shoppping campaigns, and pressing the rewind button on those lost opportunities so you can get old customers back to your site and purchasing your products. We won’t go too much into it right now, though – you’ll have to sign up for the summit to get all the good stuff. [Read more…] about A Week’s Worth Of Free eCommerce Advice?
It’s what we’ve all been waiting for – the new Adwords interface has been highly anticipated by everyone in the industry and seeing the previews that had been floating around from industry blogs and Google themselves, we were pretty excited too.
Lo and behold, recently it has begun dropping into a number of our client’s accounts. Of course, there are some huge changes that everyone in the industry will have to get used to; to say the interface is different is quite an understatement! As our experience with it is minimal right now, we can only give our first impressions. But, what better theme for our blog post than our first impressions of an interface that we use every day? [Read more…] about The New Adwords Interface – First Impressions
Aside from the zeitgeist moment that Mobile has had recently, Keywords and Remarketing are usually the talk of the Adwords world. Anyone with an account knows of these two strategies and how they can really help to bring in ROI when used to their full potential. There are, however, a wealth of Adwords strategies that fall by the wayside when the two Adwords giants steal most of the thunder. A slightly lesser known gem is Display advertising. The merits of Display advertising are arguably more wide-reaching, especially when your objectives and goals are a little different. [Read more…] about Display 101: Navigating The Display Network