Last month I was able to head up to Birmingham to visit the UK’s largest multichannel retail event learning about the latest on eCommerce. The internet retailing expo revealed a number of new innovations and strategies that we should all be looking into. My main take away was a case study by Nick Wilsdon, SEO Lead at Vodafone Group. Nick spoke about how to sharpen your SEO strategy to cater for the eCommerce world of 2018.
It’s important to get to know the team and see a human side to the people behind the PPC genius, which is why each month we’ll now be featuring a ‘Digital Gearbox columnist’, where one of us writes a blog on something more personal. This month, it’s Taylor’s take on Q1 planning and how she plans to implement this in her own life.
Industry blogs are currently riddled with both New Year’s resolutions and Q1 planning. We’re no exception, but there’s a lack of personal touch in these blogs which I why I’m combining business with my personal life for this blog and running through my own personal goals for Q1, be that at work or at play.
It’s impossible to host a digital marketing masterclass to the scale of the one that we did and not take away some crucial pointers. The wide range of speakers from a multitude of fields within digital marketing meant that although we were the go-to-guys for the planning, set-up and structure of the event, we ended up learning many new things which will no doubt result in some re-thinks of our own strategies. [Read more…] about 3 Takeaways From Our Digital Marketing Masterclass With Google