Websites: http://chipex.co.uk & http://chipex.com
Industry: Car Paint Repair
Service Provided: Outsourced Adwords Management
Banbury-based web design agency TechniqueWeb approached us to manage Chipex’s Adwords accounts after they decided to overhaul and rethink their digital marketing strategy.
We used a mixture of Adwords Keywords, Google Shopping Campaigns and Remarketing to bring in the bulk of visitors to both their UK and US websites, segmenting the account meticulously and intricately to ensure traffic would go to the correct places.
Following taking over the management of Chipex’s Adwords account, we overhauled the existing Adwords campaigns in both the UK and US accounts, and replaced them with campaigns and adgroup that followed best practice guidelines much better.
On a more detailed level, we rebuilt the Shopping campaigns to better segment car brands and further, the products. With a better functioning campaigns, optimisation is now a breeze!
We also rebuilt the Remarketing campaigns in both accounts
with a new strategy to test responses from varying cookie durations. This helped us better understand the people behind the traffic on the website and how they respond to ads, so we could then respond accordingly – removing some of the guesswork!
Naturally, once we’ve put all this hard work into the accounts, we don’t just leave them to do their own thing! An integral part of our strategy is to continually optimise on weekly, monthly, quarterly and also annual time scales. These are designed to increase conversions, reduce the cost of those conversions and get more people to the website!