SEKO has been a leading manufacturer of metering pumps and dosing systems for the past 40 years. In this time, they have gained a leading position in many fields by supplying innovative products and offering reliable solutions for the dosing, injection and transfer of liquids.
SEKO had recently launched a brand-new website for the UK, and were struggling to drive traffic organically. SEKO needed to find a way to drive quality traffic to their new UK site in order to generate new leads.
The first port of call was building the brand activity, as they did already have an established brand, but the UK site wasn’t appearing as their corporate site was coming up first, as well as other companies with a similar name.
With competitors taken care of, the next steps were to build out SEKO’s brand. We managed this through separate Brand campaigns for SEKO directly and also for SEKO branded products.
In a competitive industry where buyers might do significant research before they end up buying, remarketing offered them a solution to keep in front of people who expressed interest in their products, and bring them back to the site when they were ready for a quote.
Alongside AdWords, we suggested SEKO use LinkedIn Advertising to run a highly targeted campaign by targeting specific companies they wanted to sell to and members of specific community groups which only those in the industry would be a member of. This activity brought in a higher quality of lead specifically from this industry.
What The Client Had To Say
“Over the past 12 months, the closely monitored and tailored plan, run by the team, has brought significant increases not only in quantity, but also in the quality of the leads, which has meant that we have increased our outbound sales team to help manage the output.”
International Head of Marketing, SEKO