It’s a tough market out there. Packing everything you want to say into your Google Adwords Ads can be challenging. Adwords Ad Extensions are here to help! With basic Adwords adverts you are constrained to two headlines of 30 characters and a description of 80. In the grand scheme of things that’s really not much to get your message across. This often leads to reams and reams of ads with soul destroying boring ad copy as marketers desperately attempt to condense their message down as much as possible…..In other words an absolute nightmare.
It’s not all doom and gloom – there is another way and that is through Google Adwords Ad extensions. They’re reasonably well known, but they aren’t used nearly as much as they should. These little gems allow you to increase the description of what both your products and website has to offer to a potential customer. Adwords ad extensions come in a wide variety of shapes and sizes, which makes it pretty easy to find the ones to suit your business. [Read more…] about Google Adwords Ad Extensions – 101