The marketing world is filled with jargon. There are an incredible amount of words that are used that those outside of the industry have no idea what they mean. This becomes markedly more confusing when a marketer is trying to explain the performance of someone’s account, and the client isn’t too sure what the terms mean, or what the value of the terms are. [Read more…] about Decoding Adwords Metrics: A Beginner’s Guide To All Things Clicks and Conversions
In the sea of metrics that Google, Yahoo and MSN (and the others) offer you, which are most important? Although all the figures that they offer should be used to gain the greatest view of your campaigns, here’s my list of the ones that really matter.
- ROI – Whilst impressions, clicks, CTR (click through rate) and costs are all important components that contribute to the ROI, these metrics only show part of the picture. ROI is one of the key metrics to see quickly how your keywords, adgroups and campaigns are performing.
[Read more…] about Top 5 PPC Metrics