Last month I was able to head up to Birmingham to visit the UK’s largest multichannel retail event learning about the latest on eCommerce. The internet retailing expo revealed a number of new innovations and strategies that we should all be looking into. My main take away was a case study by Nick Wilsdon, SEO Lead at Vodafone Group. Nick spoke about how to sharpen your SEO strategy to cater for the eCommerce world of 2018.
It’s a tough market out there. Packing everything you want to say into your Google Adwords Ads can be challenging. Adwords Ad Extensions are here to help! With basic Adwords adverts you are constrained to two headlines of 30 characters and a description of 80. In the grand scheme of things that’s really not much to get your message across. This often leads to reams and reams of ads with soul destroying boring ad copy as marketers desperately attempt to condense their message down as much as possible…..In other words an absolute nightmare.
It’s not all doom and gloom – there is another way and that is through Google Adwords Ad extensions. They’re reasonably well known, but they aren’t used nearly as much as they should. These little gems allow you to increase the description of what both your products and website has to offer to a potential customer. Adwords ad extensions come in a wide variety of shapes and sizes, which makes it pretty easy to find the ones to suit your business. [Read more…] about Google Adwords Ad Extensions – 101
“Can I bid on my competitors brand name?” is one of most common questions we get asked here at Digital Gearbox. There is a deal of controversy surrounding this topic in the world of PPC; indeed, most of it stems from a lot of less seasoned advertisers being under the impression that this form of advertising is illegal. Sneaky it may be, but illegal? Most certainly not. In fact however, it’s a form of advertising that will help new customers discover you when they were initially intending to purchase or enquire elsewhere. [Read more…] about Can I Bid On My Competitors Brand Keywords?
Last month I went to the e-Commerce expo to see where the future of the industry was heading. Below are my three key takeaways on what is currently happening in the market. [Read more…] about 3 Key e-Commerce Trends of 2017 – Takeaways from e-Commerce Expo
Matt has joined us with a background in in-house PPC management for a software company in central London, so he’s already clued up on the tricks of the trade. Right now, he’s sinking his teeth into our operations and best practices. He’s very busy getting to grips with it all but we’re delighted to have him as part of the Digital Gearbox team and even managed to grab him for a quick Q&A. [Read more…] about Meet Our New PPC Account Manager – Matt Lowson!