If I had a penny for every time I’ve seen the ‘#NewYearNewMe’ hashtag on social media since late December, I’d have enough to buy myself a Nando’s with fino sides. New Year’s resolutions and how short lived they are always seems to leave a sour taste in my mouth, though that could be attributed to the cheap prosecco I inevitably drink on New Year’s Eve. Nevertheless I’ve decided that if you can’t beat them, join them. Plus, if this is my first full year in PPC then it seems timely to set out how to approach 2017 now I know my paid search onions, especially when 2016 was such a big year for the industry.
It would be very strange indeed for 365 days to pass and for there to be no developments in the weird and wonderful world of PPC. It is, however, the only year in which I have been involved in all things search terms, keywords and adtext, and I have witnessed a lot of changes since I first walked through the doors of Digital Gearbox.
As we close for Christmas today (I can almost taste the mince pies and mulled wine… going back to my parents’ house for food and festive fun couldn’t come soon enough!) and won’t be back in the office until 2017, it felt like the perfect opportunity to round up the 5 key PPC developments that have certainly made the team’s lives a lot easier and more enjoyable since they were rolled out.
With the imminent merger of Bing and Yahoo onto the Microsoft Adcenter platform it’s great news that there are a few functionality improvements in the pipeline. All of them basically bring the Adcenter fucntionality closer to that of Google Adwords – nothing revolutionary here, but it should all make running campaigns on Adcenter easier, and more effective. [Read more…] about New Microsoft Adcenter Functionality