Last month I went to the e-Commerce expo to see where the future of the industry was heading. Below are my three key takeaways on what is currently happening in the market. [Read more…] about 3 Key e-Commerce Trends of 2017 – Takeaways from e-Commerce Expo
The eCommerce MasterPlan Virtual Summit is a week-long, free virtual summit filled with hand-picked eCommerce experts. It exists to help eCommerce business owners and marketers identify new growth strategies for 2017 and 2018; without the time or logistical commitment of a physical event. Not only this, but it’s the first of its kind and Digital Gearbox’s very own Becky Hopkin has been invited to speak!
In her presentation, Becky discusses 6 hidden Adwords gems for customer acquisition such as customer targeting, keyword strategizing, shoppping campaigns, and pressing the rewind button on those lost opportunities so you can get old customers back to your site and purchasing your products. We won’t go too much into it right now, though – you’ll have to sign up for the summit to get all the good stuff. [Read more…] about A Week’s Worth Of Free eCommerce Advice?
Since August, we’ve concentrated a lot of our efforts into sharing our online advertising know-how with the public. From our event, How to Find and Build Your Audience Using Digital Marketing, to our free training shortly after, imparting our expertise on those who are dying to know digital marketing trade secrets has been a recent trend. We continued this week with a webinar and very special guest in the form of bestselling author and podcast host, Chloë Thomas.
Already Halloween’s practically a distant memory, and with the embers of Bonfire Night fading away you can’t go far without hearing the “C” word; Christmas is just around the corner! If your business usually makes the majority of its sales in the festive season, you’ll want to make sure that your sales figures are worth ooh and aah-ing over well into the New Year.
So how do you get an instant boost in seasonal sales?
Hugh reveals the 5 top reasons why every eCommerce business should use Adwords at Christmas to increase orders.