This infographic neatly explains how Google Adwords Remarketing works for those who are unfamiliar with the tool. [Read more…] about How Remarketing Works – Infographic
Something we are seeing get real traction in across various digital marketing tools are the use of coupons. This infographic help illustrate some of the benefits of using coupons in your own digital marketing.
As with any form of marketing, getting the copy for your advert right is crucial to get you any traction. If the text does not resonate with it’s audience, then why would they take any notice of whatever message you are trying to convey? With Google Adwords, you are limited to just 95 characters (Heading + 2 description lines) to prove you are the best place for the potential customer to get what they are looking for, which is no easy feat! This infographic lays out some simple steps to help you get to grips with how to write the copy for PPC ads effectively.
This infographic looks at how small businesses can renovate their PPC to avoid wasting the 25% of spend that is typically thrown away on the average self-managed PPC account.
This infographic presents a nice look at the history of Adwords and how it has changed over time.