Keywords are great for getting your products to the top of Google’s search engine – but what if your product is very visual – is a text advert enough? They say a picture is worth a thousand words and with Google Shopping Campaigns you can feature an image of your product right there in the search results. This blog will tell you all you need to know about Google Shopping Campaigns, enjoy! [Read more…] about Google Shopping Campaigns (GSCs) – Everything you need to know
Back in February we posted about Google’s big announcement that Google Shopping Campaigns were being rolled out across the UK promising a better and more straight forward way to optimise, use and create Product Listing Ads (PLAs).
We also reported that they were set to replace the regular PLA with a rather vague switch off period of “August” , which has since been given a firm switch off date of August 31 2014.
For those who fail to take control now, Google will begin to auto-upgrade your Product Listing Ads starting from September 3rd, so now is the time to act to make sure you are setting up you Google Shopping Campaigns in the most profitable way for your business.
[Read more…] about Time’s Running Out For Your Regular Product Listing Ads
Later today I’m running a live free seminar all about Setting up and optimising Product Listing Ads – but if you want a head start this is a great infographic.
The Seminar will run through how to set up your PLAs for maximum impact, and then how to optimise them. You can sign up here right now. (or watch the video if your reading this after Friday 16th!)