It’s impossible to host a digital marketing masterclass to the scale of the one that we did and not take away some crucial pointers. The wide range of speakers from a multitude of fields within digital marketing meant that although we were the go-to-guys for the planning, set-up and structure of the event, we ended up learning many new things which will no doubt result in some re-thinks of our own strategies. [Read more…] about 3 Takeaways From Our Digital Marketing Masterclass With Google
Earlier this year the folks over at eConsultancy reported that 36% of people still don’t realise that Google Adwords are ads. A figure that might surprise those who have previously dismissed the opportunities that paid search offers with statements such as “I never click the ads, so why would my customers”.
[Read more…] about The War On Free Clicks – Infographic
What is DMOZ?
DMOZ (aka the Open Directory Project) is probably the single most important directory on the internet. Put simply, it’s the largest human-edited directory of websites (and therefore links) that’s ever existed. It’s size and human-input mean it’s highly regarded by search engines.
Plus it’s quite well-linked with Google. They use the data within dmoz to help power their search engine, and release their Spiders out into the internet from DMOZ.
Why is DMOZ important for SEO?
- DMOZ is a well thought of website, and you want links from good websites.
- Google uses DMOZ within its indexing processes (the way it finds out what exists online) so if you want to be indexed well (and if you’re in the index you won’t be in the search results) then being on DMOZ is a good idea.
There are of course many other websites out there which can you the above – and it’s a link from DMOZ is not going to be the be-all, end-all of your SEO strategy. But it’s free, it doesn’t take much time, and it’s a good idea – I’d count that as a no-brainer.
Getting a Link on DMOZ
Registering for a link from DMOZ is simple, just go the directory, find the category you want to be in a click “Submit a site”. But as DMOZ is a human-edited directory that everyone wants to be on, it can take quite some time for your site to be reviewed and added. The time-lag varies between categories, but a delay of 6-12 months is not unusual.
If you want your link reviewed faster – why not help out with the backlog by becoming an editor for DMOZ?
But I’ve read articles that say it’s not worth doing anymore
There has been talk recently of whether a link from DMOZ is still important, hopefully the above has convinced you it is – but if not why not click the link and see what Google themselves have to say about it… Matt Cutts (Mr Google Search) on DMOZ. (if you don’t want to click the link he basically said that a link from DMOZ is pretty much the same as getting a link from any other high authority site and Google still uses DMOZ a lot).
Insight allows you to compare keywords across time range and location. When you visit insight, enter five search terms which you are interested in and use the filter boxes on the right to choose the location and period of time which you want to analyse them over. Insight will then graph the level of interest for each of your terms using your location and time range. This gives you a good idea of the volume of searches for each keyword and also shows if volume has increased or decreased over time.
[Read more…] about Using Google Insights in search marketing