The Beginner’s Guide to SEO for Small to Medium-Sized Businesses

Aaron from The Evergreen Agency in Bicester has kindly put together a handy beginner’s guide for those of you getting start on your SEO journey as well as focusing on your Adwords with Digital Gearbox. Have a read of these tips and remember Aaron is actively helping lots of local businesses in Oxford with their […]

Matt Lowson’s IRX eCommerce Takeaways

Last month I was able to head up to Birmingham to visit the UK’s largest multichannel retail event learning about the latest on eCommerce. The internet retailing expo revealed a number of new innovations and strategies that we should all be looking into. My main take away was a case study by Nick Wilsdon, SEO […]

How To Set & Measure Your Google Adwords Goals

It’s that time of year where many of us start to make some key decisions about what we want to achieve this year – whether it’s in the form of resolutions, goals or mission statements; the start of a new year triggers something within us to consider what we want to do better than the […]

Google Adwords Ad Extensions – 101

It’s a tough market out there. Packing everything you want to say into your Google Adwords Ads can be challenging. Adwords Ad Extensions are here to help! With basic Adwords adverts you are constrained to two headlines of 30 characters and a description of 80. In the grand scheme of things that’s really not much […]

Can I Bid On My Competitors Brand Keywords?

“Can I bid on my competitors brand name?” is one of most common questions we get asked here at Digital Gearbox. There is a deal of controversy surrounding this topic in the world of PPC; indeed, most of it stems from a lot of less seasoned advertisers being under the impression that this form of […]