PPC Account Executive Looking to take your PPC career to the next level? We’re looking for an analytic fanatic with a creative spark to join our team of specialists in the heart of Bicester. The Role Your role will primarily involve working directly with, or on behalf of, our range of customers whose businesses span […]
In this, the first of our new monthly blog series we look at some of the biggest talking points from the world of Pay Per Click. In addition we’ll also share insights from our ongoing work, and what the team here at Digital Gearbox get up to! Adwords No More! Okay so this is a […]
After nearly two decades AdWords will cease to be. Well…sorta anyways. Yesterday (Tuesday 26th June 2018) Google announced that flagship marketing brands AdWords and DoubleClick will be changing in a new effort to streamline its offerings. Simplification and ease-of-use have long been marketing strategies for Google’s wide array of products. AdWords is universally known as […]
Many years ago, I worked for my parents who own a video production company. Because it is a family business, you inevitably end up wearing many hats and being the czar of many different jobs. I mainly managed projects and worked as a video editor. On production, there were times that I was called on to work as an audio tech and was made to wear headphones on long production days. In those days, having a really good set of headphones that picked up every nuance of sound was essential to making sure the client got what they needed.
Last year I wrote about why booking too far in advance can be dangerous for your business, and this concept of margin so eloquently captures what I had recognized had been my problem: I was so booked up with clients that I wasn’t leaving any margin for error, growth, planning, or reflection.