Matt has joined us with a background in in-house PPC management for a software company in central London, so he’s already clued up on the tricks of the trade. Right now, he’s sinking his teeth into our operations and best practices. He’s very busy getting to grips with it all but we’re delighted to have him as part of the Digital Gearbox team and even managed to grab him for a quick Q&A. [Read more…] about Meet Our New PPC Account Manager – Matt Lowson!
The eCommerce MasterPlan Virtual Summit is a week-long, free virtual summit filled with hand-picked eCommerce experts. It exists to help eCommerce business owners and marketers identify new growth strategies for 2017 and 2018; without the time or logistical commitment of a physical event. Not only this, but it’s the first of its kind and Digital Gearbox’s very own Becky Hopkin has been invited to speak!
In her presentation, Becky discusses 6 hidden Adwords gems for customer acquisition such as customer targeting, keyword strategizing, shoppping campaigns, and pressing the rewind button on those lost opportunities so you can get old customers back to your site and purchasing your products. We won’t go too much into it right now, though – you’ll have to sign up for the summit to get all the good stuff. [Read more…] about A Week’s Worth Of Free eCommerce Advice?
It’s what we’ve all been waiting for – the new Adwords interface has been highly anticipated by everyone in the industry and seeing the previews that had been floating around from industry blogs and Google themselves, we were pretty excited too.
Lo and behold, recently it has begun dropping into a number of our client’s accounts. Of course, there are some huge changes that everyone in the industry will have to get used to; to say the interface is different is quite an understatement! As our experience with it is minimal right now, we can only give our first impressions. But, what better theme for our blog post than our first impressions of an interface that we use every day? [Read more…] about The New Adwords Interface – First Impressions
We’ve been selected as one of the 7 finalists in the Best Use Of Search category of the Wirehive 100 Awards! This means our work has been recognised as some of the best in the South East of the UK, which is a huge achievement if we do say so ourselves.
This was only announced on Thursday, so all of the exciting stuff is yet to come. The Wirehive 100 Awards are one of the sure-fire ways for an agency or an individual in the industry to be recognised as regionally outstanding. All judging is undertaken by independent industry professionals, ensuring that those receiving the awards are of the highest standard of digital excellence.
In the meantime, we’ll be celebrating our finalist status – watch this space for more, or read our case studies to find out about the work that got us to where we are!
Read more about the Wirehive 100 Awards here
Aside from the zeitgeist moment that Mobile has had recently, Keywords and Remarketing are usually the talk of the Adwords world. Anyone with an account knows of these two strategies and how they can really help to bring in ROI when used to their full potential. There are, however, a wealth of Adwords strategies that fall by the wayside when the two Adwords giants steal most of the thunder. A slightly lesser known gem is Display advertising. The merits of Display advertising are arguably more wide-reaching, especially when your objectives and goals are a little different. [Read more…] about Display 101: Navigating The Display Network