M&S and Flowers Direct were accused of bidding for the words ‘Interflora’ and misspellings such as ‘Intaflora’ and ‘Inter-flora’. So when a user searched for these terms on Google, adverts for M&S and Flowers Direct appeared as sponsored links.
[Read more…] about Google Trademarking – M&S vs Interflora – what does it mean?
- ROI – Whilst impressions, clicks, CTR (click through rate) and costs are all important components that contribute to the ROI, these metrics only show part of the picture. ROI is one of the key metrics to see quickly how your keywords, adgroups and campaigns are performing.
[Read more…] about Top 5 PPC Metrics
Fantastic report out this month from Hitwise shows that searches for voucher codes are up 47.5% year on year. A startling increase and one that leaves any site owner asking themselves a couple of questions:
First – should I be on the voucher code sites?
Second – how should I be on them?
Or do you even have KPIs to use?
Scary recent stats from Quocirca show that if you do have KPIs for your business, and regularly review your performance against them then you are in the minority! [Read more…] about Do you actively use your KPIs?