When it come to online marketing there’s a world of opportunities available but very often there is not a limitless budget. If this is the case it can be difficult to decide where to spend it to best effect.
Which marketing channels will be most beneficial for you will depend on your market, your customers and your objectives.
Before you start to spend money, make sure you are clear about what your objectives are. Do you want to gain exposure for the brand? Achieve a certain ROI? Hit a certain traffic level? Achieve a maximum number of orders?