I found this study into faces in images on James Breeze’s Usable World Blog really interesting, and maybe quite surprising. Using eye-tracking software he has shown how image selection is very important and small details can make a huge difference as to whether your message is getting across. [Read more…] about Do you always get your message across in your artwork?
The 5 Top Website Metrics
One of the best things about ecommerce is that almost everything is measurable and it is possible to track both website and online marketing performance. This allows continuous optimisation of both to ensure the profitability of the business and the customers experience are continually improved. With so many performance metrics available, it can be difficult knowing where to focus your attention and which metrics should be monitored the most frequently. Below, are the top five metrics you should focus on.
- The most important metric is on site conversion rate as it dramatically affects the return on investment you receive from all online activity. A low conversion rate can highlight a wide range of issues from competitor activity to technical problems with the site.
[Read more…] about Top 5 Website Metrics
On Monday MacDonald’s announced their first new burger for 8 years! Since 2001.
Designed to appeal to a more upmarket customer it’s a range called the angus that contains aberdeen angus beef – bringing them into competition with Burger King.
The lesson from this slow innovation – consider where you should really be investing your time – should it be in innovating a new product, or in advertising those you’re already selling – just doing in better?
In these tough economic times it’s important to make sure the right things are being focused on – not just that something is being focused on!al
According to these results Facebook is being consistently used by 4% of marketers as part of their pay per click traffic.
Immediately that suggests it might be worth taking a look at and testing – not least because it should be a way to get ahead of the competition – who probably aren’t there yet.
On a similar note it also suggests that it might be worth re-testing Google contextual ads (the content network) if you’re not already doing it.
The importance of testing new sources of PPC traffic is highlighted with Google PPC looking increasingly congested. Which is supported by the ever rising levels of competition and prices.