There’s More To Adwords Than Keywords And Remarketing, You Know…

For many businesses, the conventional wisdom surrounding PPC is that there are text ads and Remarketing that you can use to harness your digital marketing strategy and hit that ever-important return on investment. Where for some businesses, keywords and remarketing – either both or together – can work well, this is not always the case. […]

#NewYearNewKeywords? 3 Paid Search Resolutions To Add To Your List

If I had a penny for every time I’ve seen the ‘#NewYearNewMe’ hashtag on social media since late December, I’d have enough to buy myself a Nando’s with fino sides. New Year’s resolutions and how short lived they are always seems to leave a sour taste in my mouth, though that could be attributed to […]

An Introduction To Google Remarketing Lists

Segments

I recently posted a blog explaining what Google Remarketing is and how it can help businesses to recapture the 90% of all their website visitors who leave, without placing an order or submitting their interest, by targeting them with adverts as they browsed across other people’s websites. In today’s blog I am delving deeper into the different remarketing strategies […]