As a digital business, having good hardware is vital for our business as we’re heavily reliant on it to do our jobs! We spend 90% of our week attached to our laptops, and we need them to work fast to do our jobs as efficiently for our clients as possible. We invest in upgrading our equipment quite regularly to take advantage of new technologies that become available. As a result, over the years we have managed to accumulate quite the “graveyard” of equipment that was previously relegated to gathering dust in our storage cupboard, that is until we found much better home for it via The Alfan Foundation[Read more…] about From Cupboard To Classroom: How Our Old Laptops Are Making A Difference!
After nearly two decades AdWords will cease to be. Well…sorta anyways.
Yesterday (Tuesday 26th June 2018) Google announced that flagship marketing brands AdWords and DoubleClick will be changing in a new effort to streamline its offerings.
Simplification and ease-of-use have long been marketing strategies for Google’s wide array of products. AdWords is universally known as the world’s most used PPC network with just over 4 million active advertisers, but the goal has always been for Google to push this number even higher.
So what does the rebrand mean?
- Google Adwords will become Google Ads
- DoubleClick advertiser products will now fall under the Google Marketing Platform, along with Google’s Analytics suite
- DoubleClick for Publishers and Ad Exchange will be integrated into a new unified platform that will be known as Google Ad Manager
In a recent interview with Search Engine Land Google’s head of ads and commerce, Sridhar Ramaswamy, said of the new branding:
“With Google Ads as opposed to Google AdWords, it is moving the imperceptible default opinion that you get as an advertiser when you hear ‘Google AdWords’ … you think, ‘Oh, Words. Search.’ It’s basically a slight cognitive dissonance to all the other great things that we are doing in terms of both the format and surfaces these ads can show. And so, Google Ads, in our opinion, is a much more straightforward representation of what Google advertising can provide. It’s that simplicity and alignment of the core message from the first instant you hear the name, which is the goal.”
Marketers should start seeing these changes over the course of the next month, just as the new AdWords interface finally replaces the old experience.
The new changes, while interesting, won’t make a difference to the way these platforms work. Google’s aim to simplify might appear a genuine attempt to make the end user experience a better one, but we know Google love to try and ease users into accepting their recommended settings – something that will always benefit them and not the advertiser. Also announced was Google’s small business solution, Smart Campaigns. This sounds a lot like AdWords Express.
If it is, we would recommend advertisers avoid for now.
What are your thoughts on these developments? Are you excited for the new era of Google Ads?
Matt has joined us with a background in in-house PPC management for a software company in central London, so he’s already clued up on the tricks of the trade. Right now, he’s sinking his teeth into our operations and best practices. He’s very busy getting to grips with it all but we’re delighted to have him as part of the Digital Gearbox team and even managed to grab him for a quick Q&A. [Read more…] about Meet Our New PPC Account Manager – Matt Lowson!
The eCommerce MasterPlan Virtual Summit is a week-long, free virtual summit filled with hand-picked eCommerce experts. It exists to help eCommerce business owners and marketers identify new growth strategies for 2017 and 2018; without the time or logistical commitment of a physical event. Not only this, but it’s the first of its kind and Digital Gearbox’s very own Becky Hopkin has been invited to speak!
In her presentation, Becky discusses 6 hidden Adwords gems for customer acquisition such as customer targeting, keyword strategizing, shoppping campaigns, and pressing the rewind button on those lost opportunities so you can get old customers back to your site and purchasing your products. We won’t go too much into it right now, though – you’ll have to sign up for the summit to get all the good stuff. [Read more…] about A Week’s Worth Of Free eCommerce Advice?
We’ve been selected as one of the 7 finalists in the Best Use Of Search category of the Wirehive 100 Awards! This means our work has been recognised as some of the best in the South East of the UK, which is a huge achievement if we do say so ourselves.
This was only announced on Thursday, so all of the exciting stuff is yet to come. The Wirehive 100 Awards are one of the sure-fire ways for an agency or an individual in the industry to be recognised as regionally outstanding. All judging is undertaken by independent industry professionals, ensuring that those receiving the awards are of the highest standard of digital excellence.
In the meantime, we’ll be celebrating our finalist status – watch this space for more, or read our case studies to find out about the work that got us to where we are!
Read more about the Wirehive 100 Awards here