Keywords are great for getting your products to the top of Google’s search engine – but what if your product is very visual – is a text advert enough? They say a picture is worth a thousand words and with Google Shopping Campaigns you can feature an image of your product right there in the search results. This blog will tell you all you need to know about Google Shopping Campaigns, enjoy!
What are google shopping campaigns?
Google Shopping Campaigns are a great way for eCommerce businesses to show their products (along with prices) to prospective customers, right at the top of Google search results.
If you look at the picture below you can see the results from a search for jeans – unsurprisingly there are over 450,000,000 results and all delivered in 0.57 seconds.
I don’t know about you but I am quite particular about my jeans – and even entering accompanying terms like skinny or bootcut will not necessarily deliver the right style for me. I really need to see them. Google Shopping Campaigns let you do just that with their Product Listing Ads. You can see an example of these above for jeans; the Product Listing Adverts are on the right and you will notice they actually take up nearly half of the top of the page of results! In addition, by clicking on the blue link ‘Shop for Jeans on Google’ I am taken through to a page full of results that I can filter by price, size, colour, brand to name a few.
Google Shopping Campaigns can have a big impact on your cost per conversion
Two of the biggest turn-offs for people looking to buy are price and looks. Searchers that click on your image ads are suggesting that they are happy with both! This saves your money in wasted click spend, as it filters out those that aren’t interested before they’ve clicked on your ads. As a result the conversion rates tend to be higher, and the cost per conversion lower from Google Shopping Campaigns.
How Do Google Shopping Campaigns Work?
You need to first upload your inventory via a Product Feed into Google’s Merchant Center. It is the feed that truly powers your campaign, as it will tell Google what your products are, what categories they fall into and other key information such as price and availability which will identifying exactly which search terms should cause your ads to appear at the top of the search results. Your must first optimise your feed for Google Shopping, ensuring as much descriptive information is in there as possible, before then linking the merchant centre and your feed to your Adwords Campaign Manager and then creating a Shopping Campaign.
Who’s It For?
As you can imagine, Google Shopping Campaigns are perfect for all kinds of eCommerce businesses that want to show off their products and boost their sales. What’s more, because the Product Ads can eliminate uninterested buyers, you can save money on non-converting clicks!
