5 Great Homepages2 min read

5 Great Homepages

The homepage is probably the single most important page on any website, however all too often website designers loose site of this and end up creating a flash masterpiece that’s all style and no substance. Although pleasing to the eye, a flash homepage that takes an age to load will soon have users hitting the back button in their browsers. Usability should be a key consideration when creating a homepage as it sets the tone of the overall experience for users. The following are 5 well designed homepages that don’t rely on flash or similar plug-ins. They also work well on a variety of devices. The latter point should also be a key consideration when creating a homepage as more and more people are browsing websites on mobile devices.

Apple
http://www.apple.com/

The Apple homepage is simplistic in appearance and very user friendly. The overall aesthetic is virtually identical to other apple products such as itunes. As a result a sense of Apple’s brand identity is apparent from the moment you hit you page.

Deviant Art
http://www.deviantart.com/

The Deviant Art homepage contains a nice facility that enables users to filter popular submissions according to the time they were submitted.

Guardian
http://www.guardian.co.uk/

The Guardian homepage is updated more than once a minute, so users can be sure they are receiving the most up-to-date news coverage. Its newspaper-like aesthetic lends itself well to mobile device browsers.

Treehugger
http://www.treehugger.com/

Treehugger’s homepage consists of submitted post. To ensure usability is not compromised, sections of the page are anchored so that users can jump to the section they most want to read at the click of a button. This practice is more commonly used in email marketing; however it works just as well on a website.

Zopa
http://uk.zopa.com/ZopaWeb/

Zopa allows users to obtain loans from actual people as opposed to banks/finance companies. Their homepage highlights the websites key sections and includes a facility that enables users to ask questions via twitter.

Becky Hopkin

As MD Becky works to ensure Digital Gearbox’s values are being lived, and that our customers are receiving the best service possible. A self-confessed Disney fanatic, Becky loves spending down time with her golden Labrador, Nala, and her young daughter, Emily.

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