6 Reasons To Run PPC Marketing6 min read

Next month will mark my sixth month here at Digital Gearbox.

In that time, I’ve had the chance to get into several PPC platforms. 

I’ve been shown Google Ads, Microsoft Ads, Facebook Ads, Amazon Ads, LinkedIn Marketing, and even a small bit of Reddit Ads. 

I’m starting to feel like a collector of PPC experience.

But all of this experience has made me realise something.

Before I started with Digital Gearbox, I didn’t know just how important PPC marketing was in the online world. 

With PPC marketing, you have the opportunity to show your ads to huge audiences.

I mean, Google alone has about 8.5 Billion searches a day going through it. Through Google Ads, you have the opportunity to get your company in front of these searches. 

That’s just skimming the surface of what PPC marketing can do. 

Read on whilst I give you 6 reasons why you should use PPC.

But first off, what is PPC marketing?

I’ve been saying it a lot, but let’s quickly discuss what PPC is.

PPC means Pay Per Click. It’s an advertising method where search engines like Google or social media channels like Facebook show your ads on their site, then you pay when someone clicks on the ad.

The ads can be shown in many different ways, whether it be a text ad (the type you see at the top of a search page), banner ad (seen often on other sites) or video ad (like on YouTube).

The ad types vary from platform to platform. For instance, LinkedIn allows for ads to be sent directly to the audience’s messages, which is unique to their platform.  

If you want to find out more about what PPC is, check out another article from our site here.

Let’s get into 6 reasons you should use PPC advertising.

1. Reach The Audiences You Want

I mentioned it before, but let’s delve into the audiences you can reach a bit more.

It’s not just about being able to reach large audiences with your ads. 

You’ve got to show your ads to the right people as well.

With a lot of PPC platforms, you have the opportunity to specify what or who you want to target.

On Google Ads for instance, if you want to target people looking for bikes, all you have to do is tell Google to target people using the keyword “Bikes”, or even just target people who have shown interest in bikes previously.

The other PPC platforms also come with their own methods of targeting, on LinkedIn, you can even target people with specific job titles from chosen companies.

You get control of where your ads show.

2. Control Your Costs

With PPC platforms, you tell them what your budget is for your ads.

If you’re running a small business and just want to spend a small amount to get people to see your product, PPC is perfect.

You give the platform a budget, give it a daily spend limit, and then you can let the platform run your ads for you while you focus on other things.

Even for a business where you have more financial freedom, you can tell the platforms to increase spending or lower it. 

3. Be Seen At The Moments That Matter

One of the biggest benefits to using PPC on search engine platforms is that you can get yourself in front of people with an interest in your product or service. 

The best part is, it’s often helpful to the customer to see your ad.

People don’t use search engines like magazines, you don’t look through pages of Google search results for fun.

People use search engines because they are looking for something.

That’s your opportunity to make your ad the first thing they see. If they are looking for your service and you show up first, they are likely to click on your product. 

PPC marketing allows you to get yourself to that position, right in front of the audience’s face.

4. See Quick Results

A lot of marketing methods can take a while to get off the ground.

There are often a lot of emails you have to send, people to coordinate, it’s a time-heavy process.

With most PPC marketing tools, you could get started in the morning.

For the most part, it’s a one-person job. If you know what you’re advertising and have the assets, you just need to put it all in.

Unlike long-term marketing methods like SEO marketing, you could see people clicking on your ads the same day as you made them. 

5. Receive Invaluable Data

Through PPC Marketing, most platforms are able to give you data on how your ads perform.

This data is invaluable to you.

On platforms like Amazon and Google, you get to see exactly what people searched before finding your ad, use this to see if you are advertising in front of the right audience. You can always change how you target people or even double down if it’s all going well. 

Even on social media PPC marketing, you may not get details like search terms but you can get breakdowns of what your audience looks like which you can use to optimise your ads. 

This is barely a look into the data you can receive from different PPC platforms. 

There’s performance data, machine-learning, analysis reports and more that you can utilise to improve your ads and their performance.

6. Test, Test & Test Again

Let’s face it, we’re no longer in a time where you can create a one-and-done ad. 

Nowadays, it’s all about constantly updating and upgrading your ad.

This is somewhere where PPC marketing excels. 

You want to make a change to an ad? Simply go into the account and make the change. 

You don’t have to go through several teams and channels to do so, just a few clicks.

Or if you want to see which photo would work better for an ad, you can just set up two ads and have them share a budget. 

Then monitor the results for both, give it a few weeks and choose the best performing photo. 

So, wrapping up.

PPC is a valuable tool to any business, especially to those looking to break out into modern marketing solutions. 

It’s a flexible method of showing your ads across channels with huge audiences in ways that suit your business. 

There’s certainly more than just these 6 benefits to starting PPC marketing, but in a nutshell, PPC marketing allows you to reach the people you want, when they need you, all for a price you control.

Check out some of our guides for getting started on PPC here.

Daniel Pool

One of our newest PPC enthusiasts, Daniel rises to the task and is always keen to jump into fresh accounts. A fan of many arts, you’ll often find Dan writing his next novel, creating costumes for comic-con, or being the (self-proclaimed) resident DJ in the office.