For text ads on Google, everything revolves around keywords. Keywords are what link a customer’s search to relevant ads created in Google Ads. If keywords qualify Ads to be shown for searches…
How To Bid On Competitor Brand Terms.
“Can I bid on my competitors brand name?” is one of the most common questions we get asked here at Digital Gearbox. There is a deal of controversy surrounding this topic in…
How To Apply The AIDA Model To Google Ads
In the Google Ads world, we sometimes concentrate too much on keywords, bids and ad copy. Sometimes we need to take a step back and think about ‘the customer’, ‘the searcher’ and…
How To Use Remarketing To Recover Abandoned Shopping Carts
Every eCommerce business has one enemy… abandoned shopping carts. An abandoned shopping cart occurs when a user visits your website, finds something of interest, adds it to their virtual basket (or shopping cart)…
Google Ads Metrics: A Beginner’s Guide To All The Confusing Terms
The marketing world is filled with jargon. There are an incredible amount of words used that those outside of the industry have no understanding of. This becomes markedly more confusing when a…
Google Ad Extensions – A Complete Guide
Packing everything you want to say into your Google Ads can be challenging. With Google’s Expanded Text Ads, you are constrained to three headlines of 30 characters and a description of 90……
How to Maximise your Black Friday Sales with Google Ads
Over recent year’s Black Friday has become an increasingly important event in the pre-Christmas eCommerce business calendar. This year Black Friday falls on the 26th November and promises to be the biggest…
Negative Keywords – The Google Ads Saviour
It’s remarkable that in 2021 we’re still talking about negative keywords, and how they remain the difference between an account that makes money, and one that hermorages it. We must look in…
SUPERCHARGE Your Google Shopping Campaigns in 20 Minutes!
Google Shopping. Depending on who you ask Google’s eCommerce platform is either the golden path to sales greatness or a costly pile of beans that’ll never turn into that beanstalk. Much like…
How To Set & Measure Your Google Ads Goals
In the world of marketing, goal-setting should be considered throughout the year, in particular when deciding to embark on a brand new marketing channel or campaign. Unfortunately, we see too many businesses…
