For text ads on Google, everything revolves around keywords. Keywords are what link a customer’s search to relevant ads created in Google Ads. If keywords qualify Ads to be shown for searches…
How To Apply The AIDA Model To Google Ads
In the Google Ads world, we sometimes concentrate too much on keywords, bids and ad copy. Sometimes we need to take a step back and think about ‘the customer’, ‘the searcher’ and…
How To Set & Measure Your Google Ads Goals
In the world of marketing, goal-setting should be considered throughout the year, in particular when deciding to embark on a brand new marketing channel or campaign. Unfortunately, we see too many businesses…
How To Bid On Competitor Brand Terms.
“Can I bid on my competitors brand name?” is one of the most common questions we get asked here at Digital Gearbox. There is a deal of controversy surrounding this topic in…
Becky’s Blog: Q1 2021 – A Summary
Every quarter we get together as a team to review how things went in the previous quarter, and to make plans for the quarter ahead. In the pre-covid days we’d normally get…
Google Ads Metrics: A Beginner’s Guide To All The Confusing Terms
The marketing world is filled with jargon. There are an incredible amount of words used that those outside of the industry have no understanding of. This becomes markedly more confusing when a…
Google Display Ads Sizes Cheat Sheet – Infographic
This infographic provides a great look at the different sizes of display ads that Google Ads offers. Display Ads can appear in a variety of shapes and sizes depending on the available…
Display 101: Navigating The Display Network
As we know, Search and Remarketing are usually the talk of the Google Ads world. Anyone with an account knows of these two strategies and how they can really help to bring…
How to Maximise your Black Friday Sales with Google Ads
Over recent year’s Black Friday has become an increasingly important event in the pre-Christmas eCommerce business calendar. This year Black Friday falls on the 27th November and promises to be the biggest…
June 2020 Update
What a June this has been. I’ve been putting off posting something like this. With the current crisis still ongoing many businesses are still struggling, and unfortunately, people are losing their jobs.…
