Block crappy traffic: how to use negative keywords

Have you ever questioned the quality of traffic generated by your Google Ads? 

After all, you’re paying for every click, so you need each one to be valuable to you.

Judging by some of the accounts we’ve audited, it’s a …

How to tell if your Google Ads is wasting money

This might be a familiar situation: you want to know how your Google Ads is doing, so you bring up the data and there’s just 



different metrics for you to wade through. Click-through rates, average cost per clicks, …

How does Google Ads work?

Every month, hundreds of people Google some variation of the question “How does Google Ads work?”

Maybe that’s even how you found this blog post. In which case, welcome to Digital Gearbox. It’s nice to meet you.

Google Ads – …