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Facebook Ads
Facebook Ads

Every Facebook ad type in 2022, explained.

Facebook Ads has become a global leader of online advertising in recent years. Making up around 97% of Meta’s (Facebook’s parent company) global revenue, the platform has received numerous upgrades over the…

Sam Pilgrim on 3 May 2022
Sam Pilgrim 2022-05-03T09:03:48+01:00
ppc seo
PPC Marketing

PPC vs SEO: What’s the difference? [Updated 2022 Guide]

The internet is a competitive space. And that’s an understatement. There are currently over 200 million live websites across the world, all of which are fighting over 5.6 billion searches per day…

Sam Pilgrim on 12 April 2022
Sam Pilgrim 2022-04-12T12:33:15+01:00
Google Ads, PPC Marketing

8 Google Ads Campaign Types & Their Uses – A Quick Guide

Google Ads Campaign Types; What campaigns are available, what do they do, what are their benefits, and why should I use them? These are some of the questions we’ll be answering in…

Sam Pilgrim on 18 March 2022
Sam Pilgrim 2022-03-18T16:18:33+00:00
advantage+
Facebook Ads, PPC Marketing

What are Facebook Advantage+ Campaigns?

When setting up a campaign on Facebook Ads, you may have been surprised by a campaign option in the form of Advantage+ campaigns. Facebook claim this new campaign creation type is designed…

Sam Pilgrim on 28 February 2022
Sam Pilgrim 2022-02-28T13:05:45+00:00
Search Cookie
Google Ads

Search vs Cookie Based Experiment Campaigns: What’s The Difference?

You’ve decided to go ahead with an A/B test and launch an experiment campaign on Google Ads. After following Google’s latest experiment campaign changes, you’ll almost be ready to launch your experiment,…

Sam Pilgrim on 6 February 2022
Sam Pilgrim 2022-02-06T16:30:00+00:00
Google Ads, PPC Marketing, Remarketing and Display Ads

Low Display CTR? Say Hello To Placement Exclusions

Consisting of over 3 million websites and mobile apps, the Google Display Network allows you to push your brand, products, and services in front of your target audience on the web. Due…

Sam Pilgrim on 11 January 2022
Sam Pilgrim 2022-01-11T11:54:06+00:00
Christmas, Google Ads

Get Started With Google Ads This Christmas

You want more people to find your products/services in time for Christmas. Say hello to Google Ads. If you’re new to Google Ads, there may be quite a bit to learn… we’re…

Sam Pilgrim on 7 December 2021
Sam Pilgrim 2021-12-07T16:09:00+00:00
Christmas, Google Ads

How To Measure Your Google Ads Goals This Christmas

In the world of marketing, goal-setting should be considered throughout the year, in particular when approaching holiday seasons, such as Christmas. Unfortunately, we see too many businesses running advertisements for their business…

Sam Pilgrim on 2 December 2021
Sam Pilgrim 2021-12-02T16:02:03+00:00
Christmas, Google Search Ads, Remarketing and Display Ads

How to Maximise your Christmas Sales with Google Ads

Christmas has always been one of the (if not the) biggest event in the eCommerce business calendar. The Christmas period provides a great opportunity for Google Ads advertisers to plan a campaign…

Sam Pilgrim on 23 November 2021
Sam Pilgrim 2021-11-23T14:55:50+00:00
pay-per-click
Google Ads, PPC Marketing

What Is PPC? A Simple Explanation Of Pay-Per-Click Advertising.

We’ve all heard the conspiracy theories about Alexa listening to every conversation you have, just so Amazon can advertise more products to you… This really is as extreme as it sounds –…

Sam Pilgrim on 25 October 2021
Sam Pilgrim 2021-10-25T15:13:44+01:00

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