Already Halloween’s practically a distant memory, and with the embers of Bonfire Night fading away you can’t go far without hearing the “C” word; Christmas is just around the corner! If your business usually makes the majority of its sales in the festive season, you’ll want to make sure that your sales figures are worth ooh and aah-ing over well into the New Year.
So how do you get an instant boost in seasonal sales?
Wouldn’t it be great if you could flick a switch to double the people coming into your store? Well online that’s totally possible! Google Adwords can provide a near instant increase in the amount of traffic visiting your website meaning an increase in sales opportunities.
If you’ve got a modest marketing budget, there’s no need to be left out. You have complete control over how much you want to spend on a day-to-day basis, making it easy to use paid ads to boost your traffic without having to worry about racking up huge costs. And, if you know that people simply don’t buy as much of your product at other times of the year you’re free to switch off your Adwords after the Christmas rush is over and let it hibernate until you need it again – perfect for saving money in that awful January/February bleakness (I’ve worked in retail, the pain is real).
But the advantages don’t just come from increased website traffic; Adwords has plenty of other tools to make sure that you can make this Christmas a record breaker. From advertising exclusive festive offers to rewarding loyal customers, you’ve got a sack-load of powerful techniques at your fingertips, just waiting to be unwrapped.
The best thing of all is that all your campaigns can be built in advance (there’s still time even now!) and automated to switch on and off at the times you choose. Want to run some adverts for Black Friday? Set them up now and they’ll be there when you need them!
There’s so many different ways of making your seasonal ad campaigns twinkle. For more inspiration, check out my video on Using Adwords at Christmas.