Do you want to get ahead of the game with your ads this year? From the 30th June, Google is changing how search campaigns will work. We will be saying goodbye to…
Google Ads
How To Navigate Your Google Ads Dashboard Like A Pro!
Google Ads isn’t hard. There’s no such thing as ‘the dark arts’ when it comes to PPC. Not really. The reality, the real home truth when it comes to most things worth…
Low Display CTR? Say Hello To Placement Exclusions
Consisting of over 3 million websites and mobile apps, the Google Display Network allows you to push your brand, products, and services in front of your target audience on the web. Due…
The Latest Google Ads’ Experiment Campaign Changes
Now, let’s be honest. People like things simple, especially when it comes to your advertising and marketing. We like things to be streamlined, achievable at the click of one or two buttons. …
Keyword Match Types: A Complete Guide.
For text ads on Google, everything revolves around keywords. Keywords are what link a customer’s search to relevant ads created in Google Ads. If keywords qualify Ads to be shown for searches…
Get Started With Google Ads This Christmas
You want more people to find your products/services in time for Christmas. Say hello to Google Ads. If you’re new to Google Ads, there may be quite a bit to learn… we’re…
How To Measure Your Google Ads Goals This Christmas
In the world of marketing, goal-setting should be considered throughout the year, in particular when approaching holiday seasons, such as Christmas. Unfortunately, we see too many businesses running advertisements for their business…
How To Apply The AIDA Model To Google Ads
In the Google Ads world, we sometimes concentrate too much on keywords, bids and ad copy. Sometimes we need to take a step back and think about ‘the customer’, ‘the searcher’ and…
What Is PPC? A Simple Explanation Of Pay-Per-Click Advertising.
We’ve all heard the conspiracy theories about Alexa listening to every conversation you have, just so Amazon can advertise more products to you… This really is as extreme as it sounds –…
Google Ads Metrics: A Beginner’s Guide To All The Confusing Terms
The marketing world is filled with jargon. There are an incredible amount of words used that those outside of the industry have no understanding of. This becomes markedly more confusing when a…
