PPC and SEO are two completely separate entities, and are not believed to be linked in any way other than that they are both shown on SERP’s (search engine results page), but…
Google Search Ads
Google advert position doesn’t affect conversion rate..
A very interesting statement about PPC adtext positions has come out of Google HQ. Their chief economist Hal Varian has been researching what impact the position in the search listings has on…
Google Trademarking – M&S vs Interflora – what does it mean?
Interflora, the world’s largest flower delivery firm, sued Marks and Spencer and Flowers Direct at the High Court in London late last year for sponsoring the word ‘Interflora’ as a search engine…
Top 5 PPC Metrics
In the sea of metrics that Google, Yahoo and MSN (and the others) offer you, which are most important? Although all the figures that they offer should be used to gain the…
Top 5 PPC Tips:
Through managing a whole host of different clients PPC accounts, I’ve come up with a list of the top 5 things to do and bear in mind when running any sort of…
Cashing in on bad news – unethical marketing or quickly responding to the public’s needs?
The deaths of both Jade Goody and Michael Jackson have received vast media coverage leading to an increase in online searches. The media frenzy over swine flu too has lead to large…
Facebook getting a share of PPC budgets
According to these results Facebook is being consistently used by 4% of marketers as part of their pay per click traffic. Immediately that suggests it might be worth taking a look at…
