Google Search Ads

There have been no major changes to the way Ads are displayed in SERPs for a long time, so a fresh new way of displaying Ads is welcomed! Google announced this week…

There are equally good arguments for bidding on your brand name and also against bidding on brand name, it really depends on your current financial situation. The reason against brand bidding is…

What is click fraud? For the uninitiated, this is when a person or computer program clicks on a paid online ad repeatedly when they have no interest in the product or service…

PPC and SEO are two completely separate entities, and are not believed to be linked in any way other than that they are both shown on SERP’s (search engine results page), but…

A very interesting statement about PPC adtext positions has come out of Google HQ. Their chief economist Hal Varian has been researching what impact the position in the search listings has on…

Interflora, the world’s largest flower delivery firm, sued Marks and Spencer and Flowers Direct at the High Court in London late last year for sponsoring the word ‘Interflora’ as a search engine…

In the sea of metrics that Google, Yahoo and MSN (and the others) offer you, which are most important? Although all the figures that they offer should be used to gain the…

Through managing a whole host of different clients PPC accounts, I’ve come up with a list of the top 5 things to do and bear in mind when running any sort of…

The deaths of both Jade Goody and Michael Jackson have received vast media coverage leading to an increase in online searches. The media frenzy over swine flu too has lead to large…

According to these results Facebook is being consistently used by 4% of marketers as part of their pay per click traffic. Immediately that suggests it might be worth taking a look at…