Last Thursday, Digital Gearbox attended the Global Trust Conference 2014 in London as proud sponsors. It was a fantastic day full of inspiring talks and gave me a fantastic opportunity to meet and talk with dozens of people from different businesses. What surprised me, however, was the genuine commitment to building trust that came across from every person I spoke to.
The purpose of the Global Trust Conference 2014 was to celebrate the role that trust plays in realm of business and to educate the attendees about how they can build trust both within their own companies and with their clients and customers. One of the highlights of the day was the tremendously thought provoking keynote speech delivered by Sir Bob Geldof about the critically important role of trust in all aspects of human existence. From romantic relationships, to politics, to businesses and the financial crisis, Sir Bob Geldof made a crystal clear point about the dangers of abusing and losing trust, imploring all the conference attendees to work together to build trust in everything they do. It was an inspiring conclusion to a great day.
But what I found even more inspiring was the interaction I had between the other delegates and sponsors throughout the day. There was no hint of competition, showboating or aloofness in any person I spoke with; each conversation I had instead centered around the idea of “how can we help each other?”
Of course, a key purpose for any business attending a conference is to try and find new leads and unfortunately many businesses think of leads as merely an opportunity to boost their income. This is not only a terrible way to build trust, but also leads to bad and ineffective methods of finding new leads in the first place!
During the day, I had the pleasure of speaking to a wide variety of people, other sponsors included, all from varied business backgrounds. In these conversations, there was no feeling of “selling” between us, simply an authentic desire to find out about each others business services and goals, and what actions we could take to help one another. What a fantastic way to start any business relationship!
The day concluded with a champagne reception with Sir Bob Geldof, where Becky and I enjoyed a rather delicious glass of bubbly with other sponsors and VIPs before heading back home. We had meet and spoken to something fascinating people with varied business goals, and most importantly had been a part of the fantastic atmosphere of the Global Trust Conference and it’s admirably forward thinking ethos.