I don’t know about you but I have my moments where I’m incredibly nosey. Not about anything in particular, but I love understanding the minutiae of people’s lives; what they do in a typical day, what time they get out of bed, what they eat for lunch. Thanks to the wonder of social media and its ability to give everyone who desires exposure a platform, I can now gain that insight into people’s daily lives without seeming very strange indeed.
I’ve never had the opportunity to turn the tables and have my life looked into, though. Until now. As a team we agree there is a certain air of mystery as to what many Digital Marketing agencies actually get up to on a day to day basis, and as a result decided it would be a good idea to open up the Digital Gearbox windows and doors and invite you in for a sneak peek on a typical day in the office.
It all starts on Monday, at 8:27 on the dot. I hop on the train and embark on my daily journey to Bicester North station. The 13 minutes passes quicker than you think; there have been days where I’ve underestimated it and almost ended up in London!
Once I’m in the office, before anything else, it’s porridge time. I cannot function without breakfast.
After that’s all taken care of, the first thing I do is check performance on our clients’ accounts. I compare them to last week’s performance, and think about what will be the next steps. Then, we get together as a team and discuss performance and what we plan to do to the account this week to improve or keep performance great. We may also need to discuss or clarify something with a client, here is where we can get a second opinion on that from another member of the team. Customer meetings take up a large portion of the morning and are absolutely crucial for ensuring we’re all in the loop with our clients and their accounts.
You can’t have a meeting and have nothing to come of it (well, you could but what’s the point?), so following that, we get to putting our customer plans into action! This could involve emailing clients, adjusting their budgets, launching a new campaign, updating some ads or adding new keywords!
It’s usually about 1pm at this point, which means food. It’s a nightmare working in an office with a chip shop a 30 second walk away so a lot of self control is necessary. Thankfully there’s an M&S down the road otherwise I’d be about 75% chips. Upon returning to my desk I take the opportunity to spend a quick 10-15 minutes catching up on the latest industry news – things change so quickly in our industry it can be quite hard keeping up with it all!
“Housekeeping” is quite a considerable part of ensuring clients’ accounts are optimised fully, so there’ll usually be at least one housekeeping task to be getting on with each day. My favourite is rooting out search terms we don’t want in an account and adding them to a negative keywords list – when an account is new there can be some absolute corkers.
Internal marketing also takes up quite a small portion of what we do; email campaigns, blogs, social media and lead magnet creation are all second nature to us and we devote a portion of our time to making sure our internal marketing all runs smoothly. Something such as this exact blog is what could take up a couple of hours of my afternoon.
At around half past five each day, it’s time to head back home for the evening. I can tick everything off my to-do list for the day and walk back to the station for another 13 minute journey back home…
Being a part of a digital agency is such a huge part of my life and since starting my career in Adwords, ETAs and CTRs have become my second language. Where there are seminars, discussions, summits and events based around digital marketing in a theoretical sense, having these applied to agencies is a bit more few and far between. This is why we’re so chuffed to be taking part in Digital Agency Day, hosted by UnBounce and HubSpot; a day of virtual events focused on agency growth, strategy and trends is perfect for us at Digital Gearbox to sink our teeth into!
If you think you could benefit from Digital Agency Day too, there’s still time to sign up here!