This terrific infographic from iSpionage distills Adwords into just 876 words, making it easy for newcomers to get up to speed on the details. However, there’s one particular tip that even seasoned Adwords users are prone to forgetting.
“First of all” the infographic states, “set your goals”. There is no better advice for anyone setting out to build an Adwords campaign, whether using keywords, Google Shopping Campaigns or Remarketing. In order to to achieve reliable results, you need to be able to gather metrics to measure your success and optimise your strategy. Without clear goals, measuring your success becomes impossible. Think of it like running a race without a finish line, where you simply burn yourself out and learn nothing about how to improve your performance.
Before starting any action in Adwords, decide what you want to achieve. By setting your goals, they will all be the easier to attain!