Facebook getting a share of PPC budgets1 min read

Where Marketers are Spending their Search Budgets

According to these results Facebook is being consistently used by 4% of marketers as part of their pay per click traffic.

Immediately that suggests it might be worth taking a look at and testing – not least because it should be a way to get ahead of the competition – who probably aren’t there yet.

On a similar note it also suggests that it might be worth re-testing Google contextual ads (the content network) if you’re not already doing it.

The importance of testing new sources of PPC traffic is highlighted with Google PPC looking increasingly congested. Which is supported by the ever rising levels of competition and prices.

Becky Hopkin

As MD Becky works to ensure Digital Gearbox’s values are being lived, and that our customers are receiving the best service possible. A self-confessed Disney fanatic, Becky loves spending down time with her golden Labrador, Nala, and her young daughter, Emily.

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