Are you a new or small business trying to make your business more visible on the internet? As this week’s somewhat quirky infographic states, there is a fast solution you can take to achieve this. Using paid search tools such as Google Adwords you can get your products and services immediately onto the search engine result pages.
What we like most about this infographic is that it reminds us of an often neglected benefit of Google Adwords, which is the high amount of control you have on your advertisements. With Google Adwords you are able to define and control your budget and set the amount you are happy to bid on your chosen keywords. With this control it adds a certain level of predictability. Providing the right keywords are chosen, and the bids are competitive you will know that you can get a certain amount of traffic for your investment. So if you’re bidding 30p on your list of keywords, and have a budget of £30, you’re eligible to bring 100 visitors to the site.
The challenge then is to determine a conversion rate, and then set a budget that is going to drive you the right amount of traffic to drive you the volume of conversions you are looking for, and at the price you are happy to pay. Whilst you will always have to pay for that click, through regular optimisation and by using the right tools in Google Adwords for your business you can bring ongoing profitable results with PPC advertising.