On Monday MacDonald’s announced their first new burger for 8 years! Since 2001.
Designed to appeal to a more upmarket customer it’s a range called the angus that contains aberdeen angus beef – bringing them into competition with Burger King.
The lesson from this slow innovation – consider where you should really be investing your time – should it be in innovating a new product, or in advertising those you’re already selling – just doing in better?
In these tough economic times it’s important to make sure the right things are being focused on – not just that something is being focused on!al