Is innovation really necessary?1 min read

On Monday MacDonald’s announced their first new burger for 8 years! Since 2001.

Designed to appeal to a more upmarket customer it’s a range called the angus that contains aberdeen angus beef – bringing them into competition with Burger King.

The lesson from this slow innovation – consider where you should really be investing your time – should it be in innovating a new product, or in advertising those you’re already selling – just doing in better?

In these tough economic times it’s important to make sure the right things are being focused on – not just that something is being focused on!al

Becky Hopkin

As MD Becky works to ensure Digital Gearbox’s values are being lived, and that our customers are receiving the best service possible. A self-confessed Disney fanatic, Becky loves spending down time with her golden Labrador, Nala, and her young daughter, Emily.

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