We see a lot in the press about how brands need to manage their online reputation – keeping an eye on what people are saying about them, reacting to it, and trying to encourage consumers to say it on the brands own website – making it easier to deal with!
This week I’ve seen 2 examples of how individuals should worry about their own brand too and in one instance how they themselves are portraying it online.
Be Careful Where you post things…
The first example is a question I came across on Yahoo Answers:
“i have been offered a job offer by XXXXXX, is there any change i could work at BRAND A? Is BRAND A still part of XXXXX? Casue i don’t wanna be selling tacky XXXXX”
Not the best plan if you want that job – suggests (i) you haven’t researched the company properly (ii) you’ve insulted them.
It’s so important to be careful where you post things, and what you post!
Control of the Search Results Page
This one is a personal problem for me. If you search my name “Chloe Thomas” on Google the first search result that comes up is a story about a baby with my name that got beaten to death, and a couple of posts below that is a memorial page for another deceased infant with my name.
There are then various listings for other Chloe Thomas’s, then at the bottom is me on e-consultancy. There’s obviously quite a lot of SEO work I need to be doing on this blog, or the company site to get me higher – but here I want to focus on the reputation management side of it.
If someone is trying to find me, and they google my name – dead babies is not something I want them to find. And this is a problem many companies face, both having a name which also relates to something unsavoury OR with bad reviews about them coming up first, or just below their own site.
I’d better stop blogging and go and put some effort into my SEO I guess!