Google Adwords Alight

Set Your Marketing Alight With Google Adwords3 min read

Did you go to a bonfire night display this week?

Were you full of expectation, soaking up the energy and feeling invigorated by the incredible display of beautiful lights in the sky?

There is nothing better than the anticipation as the display builds towards the grand finale, with each firework outdoing the last!

You’re willing the display to end on a high with something really memorable – and you should feel the same about your marketing results!

At the end of each month you want to be wowed by your Adwords results  – the finale of the fireworks was the most spectacular part of the show, so we want your results to be just as amazing.

Check out our top tips on how you can set your marketing alight with Google Adwords!

Alight with Google Adwords

Good news! Google Adwords is loaded with tools to make sure your campaigns go off with a bang! Adwords gives you the opportunity to test pretty much everything! So take advantage of this.

Continuously test your ads to improve both click-through and conversion rates

Make sure you change your ad delivery campaign setting to “Rotate indefinitely” when testing ad performance. By changing your ad delivery to “Rotate indefinitely” will ensure that the ads you are testing are shown evenly so you’ll have all the information you need to make the right decision. Ensuring that you choose an ad that will go off like a rocket and shine brighter than your competitors.

Take full advantage of the display url in your ads

Again, something you can easily test! We see accounts all the time that do not use the display URL to their full advantage. Simply including a keyword in the text URL will boost click-through rates by increasing your ad’s relevancy. We also suggest including a call to action and special promotions in the text URL to give you an advantage over your competitors. A fireworks company could utilise the display URL in their ads to promote bonfire night by using It gives the searcher additional information of what landing page the ad will take them to, therefore blowing your click-through rates out of the park!

Make your Google Adwords account sparkle with beautiful image ads

Imagine going to a fireworks display which has just one lonely catherine wheel – no sparklers, roman candles or rockets.  It’s ultimately the same with Google Adwords Services. Google Adwords is so much more than just keywords.

To give your account the best chance to sparkle you need to light it up with other Google Adwords Services. Google Shopping Campaigns could help your business shine brighter. They let your products speak for themselves because the searcher can see an image of your product, the name of your product and the price all before they even click on your ad! Something you can’t achieve through keywords ads alone. The perks of using Google Shopping Campaigns will help reduce your cost per conversion and increase your conversion rate. Leaving you wowed at the end of every month!

Set your marketing alight with Google Adwords and you’ll out sparkle your competitors at the dizzy heights, up there at the top of the search results.

Becky Hopkin

As MD Becky works to ensure Digital Gearbox’s values are being lived, and that our customers are receiving the best service possible. A self-confessed Disney fanatic, Becky loves spending down time with her golden Labrador, Nala, and her young daughter, Emily.

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