Why is quality score so important? Because it can save your business money by reducing your cost per lead, that’s why! We’ve found an Ultimate Guide to Quality Score Infographic, so why not spend a minute improving your knowledge of how to improve this valuable rating?
Quality score is impacted by three factors: Landing page, Relevance and Click Through Rate. As you can see in the infographic below, CTR has the biggest impact of all three, so how do you go about boosting it?
There are dozens of things you can test to try and improve the Click Through Rates of your ads, but this Infographic highlights some of the most effective tried and tested methods. Did you know that doing something as quick and easy as capitalising the first letters of your adtext can increase your Click Through Rate by 5%? Another powerful tactic is by including a strong call to action in your adtext; really engage people by encouraging them to “Enquire Today”, “Request a Free Consultation” or “Book a Demo”. Keep testing different approaches and see which tactics make your ads perform best. Remember, higher CTR means equals a better Quality Score, which means a lower cost per lead!