Every business that wants to compete needs a well presented, easy-to-navigate website. But did you know that a well laid out website will not only impress visitors, it can save you money on getting them there in the first place?
The second ‘Do’ in this excellent and informative infographic is especially important for those using Google Adwords. Website landing pages with too much irrelevant information can lead to the Quality Score of your ads being penalised. Quality score is a metric that measures how relevant your ads, keywords, and landing page are to a person seeing your ad. It is important to match up a clear, compelling ad with a clear compelling landing page to help boost your quality score, as this will typically lead to lower costs per click and better ad positions.
So follow this Do’s and Don’t and remember, a well presented website has more than just aesthetic benefits!