I’m often asked by clients about how many domains they should register – should they get .org, .co.uk, .com, .net…? with and without hyphens? where should they draw the line?
There’s no definite answer – you have to ask yourself 2 questions:
- If I don’t own it will my customers be able to find me?
- If I don’t own it who might buy it? Will that pose a threat?
The answers to those questions will tell you if you should or shouldn’t buy it.
If you’re in luck the domains will be readily available as no one will have previously registered them. However, someone might already own the domain, in which case you would have to negotiate with them to agree a price at which they would be willing to sell it to you. When doing this – don’t assume they’ll sell! So make sure you have a back up plan.