Why Remarketing is a Must-Do for 20122 min read

If I told you I could identify the people on your website who left without buying, and then I could get them back to your site again to buy – you’d be interested wouldn’t you?

Well that’s exactly what remarketing (or retargeting in some circles) enables you to do. With a cunning implementation of cookies, a little marketing know-how and a Google Adwords account you can be remarketing to your “lost” customers in no time at all.

Why Remarketing in 2012?

Well, it’s been around for over a year now – so it’s not because it’s just arrived. There are a number of reasons remarketing should fit really well in any 2012 marketing plan:

• in this economic climate you need to maximise the return on your marketing spend – by remarketing to people you’ve already paid to get your website you’re improving the performance of ALL your marketing activity
• it should be really profitable – as you’re advertising to people who are already interested in your brand
• the fear factor has gone – LOTS of companies are doing it now, so consumers are used to seeing the ads of sites they’ve been too – you don’t need to be scared of what your customers will think
• you can be very clever with it…. show pictures of women’s clothing to those who looked at womenswear and men’s clothing to those who looked at menswear – so it gets very targeted
• you can use to reduce abandoned baskets – advertise just to those who’ve created a basket but not checked out
• you can… well there’s a lot you can do, based on your business and your website structure

We think remarketing is going to bring great results for those who use it in 2012 – if you want to be among them get in contact and we’ll be happy to discuss how it could work for you.